Google ‘Making Sense of Color’
Created in collaboration with the arts & research lab Chromasonic, Google’s ‘Making Sense of Color’ aimed to redefine our perceptions of colour and its profound impact on our lives. The multi-space installation invited visitors on a journey that pushed the boundaries between the ethereal and the material.
Upon entering, guests were enveloped in Chromasonic's vibrant light and sound installation, where translucent screens created a mesmerising series of interconnected rooms. Through Chromasonic Refrequencing technology, sound frequencies were translated into light and vice versa, offering a sensory fusion that heightened awareness of movement and connection within the space.
Guided by specific sensations inspired by different colours, guests explored how colour shapes our perceptions and experiences. Each space unveiled the transformative power of colour, from subtle nuances to bold palettes, culminating in a showcase of Google's hardware portfolio.
Courtesy of Google
Courtesy of Google
Courtesy of Google
Courtesy of Google
Courtesy of Google
The Vogue Closet: 60 years of Vogue
For the second edition of Vogue Italia’s ‘The Vogue Closet’, (AB)NORMAL reinterpreted Condé Nast’s editorial office, bringing to life ideas, inspirations and messages that have been animating the pages of the magazine for 60 years.
For three days, the offices were transformed into pages, grids, listing spaces, backstages, and much more, inviting the public to enter the magazine and learn about its concepts, reflections, graphics, and fashion. Within five rooms, various aspects of Vogue Italia's creative process were explored, from graphic language to words, editorial shoots and other elements that have given the magazine its soul.
'We transformed the spaces of Vogue Italia’s editorial offices in bright dioramas of paper and fabric: physical and multisensorial representations of the history and of the ideas that have been shaping the pages of the magazine since its very beginning.'
Co-founders Mattia Inselvini, Davide Masserini and Luigi Savio, (AB)NORMAL
Tiziano Ercoli & Riccardo Giancola
Tiziano Ercoli & Riccardo Giancola
Tiziano Ercoli & Riccardo Giancola
Tiziano Ercoli & Riccardo Giancola
Tiziano Ercoli & Riccardo Giancola
Tiziano Ercoli & Riccardo Giancola
Sara Ricciardi Studio ‘Under the Willow Tree’
At Palazzo Litta, Sara Ricciardi’s poetic installation offered a reassuring refuge. Appearing as twisted branches of a willow tree, the installation was adorned with exquisite textile from Antica Fabbrica Passamanerie Massia Vittorio 1843 from Turin, with metal bells emitting sound vibrations attached to strings (you can see more here). Paolo Borghi, a music therapist and musician, helped tune the sound balance of the chimes, transforming the metal into a carrier of universal sound and vibrant energy. This unapologetically feminine installation was an emblematic symbol of the life-cycle, female cyclicity and lunar power, and Ricciardi’s invitation for mutual care, harmony and connection. It’s what our world needs more of right now.
Eugenio Novajra | Courtesy of 5Vie
Eugenio Novajra | Courtesy of 5Vie
Eugenio Novajra | Courtesy of 5Vie
Material House by Elle Decor Italia
Material House, designed by Elisa Ossino Studio, in collaboration with Rossi Bianchi Lighting Design and Studio Antonio Perazzi, Elle Decor Italia’s annual installation was one of the week’s highlights, dedicated to the discovery of the essence of matter in all its forms.
Dedicated to the discovery of the essence of matter in all its forms, there were seven different rooms to discover, each presenting variations on the theme with a large area at the entrance dedicated to the materials library, i.e. the Alchemy Room. This experiential space set the tone, preparing visitors for the spaces that followed, each named after a specific material or feature: Powders, Surfaces, Marble in Movies, Reflections, Soft, Organic and Hues.
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Nick Hughes/ Yellowtrace
Design Space AlUla
Championing the burgeoning design world from Saudi Arabia, Design Space AlUla featured scenography by Rotterdam-based superstar Sabine Marcelis and Dutch studio Cloud, led by Marcelis’ husband, Paul Cournet. With an oversized central sofa acting as a mega conversation pit capped off by a mesmerising lightbox in changing colours, the space was ready to receive weary and dishevelled design week visitors. It also showcased traditional Saudi crafts, materials, and artisans, along with contemporary pieces created during a design residency in AlUla by Leo Orta and Studio Raw Material.
Courtesy of Design Space AlUla
Courtesy of Design Space AlUla
Courtesy of Design Space AlUla
Courtesy of Design Space AlUla
JR’s La Nascita paste-up at Stazione Centrale
French photographer and street artist JR transformed Milan’s Central Station facade and Piazza Duca d’Aosta into a rocky landscape with a sculptural anamorphosis dubbed ’La Nascita’ (The Birth). The monumental paper and glue trompe-l'œil was a surreal architectural fantasy that linked the station's current grandeur and its history dating back to 1906. The superimposed chiselled façade of the hollowed mountain was a reference to the tonnes of rock excavated from the Alps for the station’s ambitious Simplon Tunnel. This engineering feat marked the burgeoning era of train travel in Milan.